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BALVEIN x UPRISE: Where Old Money Meets Brutalist Form


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  • StatusCompleted
  • Project TypeCommercial Booth
  • Year2025
  • SiteLippo Nusantara, South Jakarta, Indonesia

A unique spatial experience unfolds as two contrasting worlds are placed side by side one exuding refined tradition, the other embracing raw modernity. On one end, deep walnut wood tones, soft lighting, and framed portraits create an atmosphere of understated elegance and heritage. With tailored garments, classic furniture pieces, and curated accessories, this side reflects the timeless charm of old money interiors, inviting visitors into a space that feels private, dignified, and quietly luxurious.

Shift just a few steps, and the ambiance transforms into a stark, minimalist realm defined by concrete textures, clean geometric forms, and a cooler color palette. This brutalist zone strips retail down to its essentials, highlighting urban wear and utility-driven fashion with a sharp, gallery-like precision. The juxtaposition of these two atmospheres luxury versus utilitarian creates a bold narrative where contrasting identities coexist, offering visitors a multi-sensory journey between past prestige and contemporary edge.