Raw, stripped-down, and unapologetically bold, this booth channels the essence of brutalist design through exposed concrete finishes and a dark, grounded palette. Yet, within this industrial shell, a vivid orange pipe system weaves its way throughout the space acting not just as a structural element, but as the defining spatial boundary. Every display, from caps to bags and apparel, is encased or suspended within these custom pipe lines, giving a sense of cohesion and control amid the rough surroundings.
This signature orange detail is more than aesthetic, it’s a visual translation of Faith Fade’s brand identity. The continuous line wraps, frames, and guides the viewer’s eye, offering a unique retail journey shaped by movement and rhythm. Through the contrast between rigid concrete and dynamic piping, the booth blurs the boundary between installation art and functional space, allowing visitors to experience fashion not just as product but as part of an immersive narrative.